4 weeks ago

Job Summary

We are looking to hire an optimistic and driven individual who will head the Growth Marketing team. Our ideal candidate must be a team-player who will help us plan and execute for growth in our organization.

  • Minimum Qualification:Degree
  • Experience Level:Senior level
  • Experience Length:5 years

Job Description/Requirements

Responsibilities:

  • Cross-channel strategy: Build out a healthy and economical acquisition channel portfolio for Prisma that will grow our brand awareness, increase traffic, and build our leads and customer database.
  • Testing framework: Test and experiment across channels (paid, organic, referral, partner) to unlock new growth opportunities for Prisma.
  • Data analytics & analysis: Lead and implement the measurement, reporting, and education of our channel performance internally to ensure we are best prioritizing our growth resources and budgets.
  • Revenue responsibility & channel resource management: Develop and lead the resourcing plan for future acquisition investments which will include a mix of an in-house team, external agencies/support, consultants.
  • Campaign management: Partner closely with our leadership team to create and deliver on marketing campaigns that bring to life our mission, Prisma's Unique Value Proposition, and the stories of our families.
  • Website & landing pages: Own the performance of our website and landing pages to ensure it best tells our story, represents Prisma' values, and connects with our audiences.
  • Blog/SEO: Develop and implement our SEO content strategy from developing our content calendar to monitoring the effectiveness of our keyword strategy.


Requirements:

  • Have 5+ years experience working in and/or leading acquisition/growth marketing strategy, ideally at a tech company in a digital capacity.
  • Have a proven track record of building growth channels, delivering traffic/leads, and ultimately contributing revenue from your acquisition programs.
  • Love to test and tinker with new channels, new creative, new copy, and push the limits of how things have been done in the past.
  • Have experience resourcing a team across a breadth of digital channels and have the first-hand experience growing a few channels yourself.
  • Are well versed in analytics packages, reporting formats, budgeting, forecasting, and ongoing marketing operations to ensure we grow is a fiscally responsible way.
  • Have excellent interpersonal communication skills and you know how to work with everyone. You are just as comfortable giving a presentation to the CEO as you are speaking with an engineer, a designer, or a copywriter.
  • Are someone who has a strong entrepreneurial drive.
  • Feel comfortable working in a distributed team.
  • Are eager to own full responsibility over Prisma's growth.
  • Passionate about EdTech and innovative education models.

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