Email Marketing Specialist
Talent Hackers
Marketing & Communications
Job Summary
We are seeking an experienced Email Marketing Specialist to join our team. The ideal candidate will have a minimum of 3 years of hands-on experience in email marketing, with proficiency in managing campaigns using SmartLead software. Additionally, expertise in personalizing email messaging through Clay and the ability to generate leads using tools.
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 3 years
Job Description/Requirements
Responsibilities:
- Develop and execute email marketing campaigns to nurture leads and drive conversions.
- Utilize SmartLead software to manage email lists, segmentation, and scheduling.
- Personalize email messaging effectively using Clay to enhance engagement and response rates.
- Generate leads through scraping tools like Apollo & Zoominfo, ensuring data accuracy and relevance.
- Collaborate with the marketing team to align email campaigns with overall marketing strategies and objectives.
- Monitor campaign performance metrics, analyze results, and optimize strategies for improved outcomes.
- Coordinate with sales teams to facilitate lead handoff and booking meetings on calendars.
- Stay updated with industry trends, best practices, and emerging technologies in email marketing.
- Email warmups
Requirements:
- Minimum 3 years of proven experience in email marketing roles.
- Proficiency in email marketing automation platforms such as SmartLead or Instantly.
- Strong understanding of personalization techniques using Clay or similar tools.
- Experience in lead generation using scraping tools like Apollo & Zoominfo.
- Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Solid understanding of CRM systems and integration with email marketing platforms.
- Exceptional written communication skills with a keen eye for detail and creativity.
- Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads) is a plus.
Skills:
- Email Marketing Automation
- Campaign Management
- Personalization
- Lead Generation
- Data Analysis
- CRM Integration
- Written Communication
- Time Management
- Paid Advertising
If you meet these qualifications and are passionate about driving impactful email marketing campaigns, we encourage you to apply and join our dynamic team.
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