Social Media Manager & Content Creator

Responsibilities:

• Develop and execute a comprehensive social media strategy to enhance brand visibility, engagement, and lead generation for the Empowered Executive Programme.
• Create and edit captivating videos using tools such as Canva and Adobe Premiere or other editing programs, showcasing the essence and benefits of our programme.
• Provide timely and accurate captions and translations for video content, ensuring accessibility and inclusivity across diverse audiences.
• Design eye-catching graphics and visual assets for social media posts, advertisements, and promotional materials.
• Manage all social media channels, including content scheduling, community engagement, and performance tracking.
• Collaborate with internal teams to align social media efforts with marketing campaigns, events, and initiatives.
• Stay abreast of industry trends and best practices in social media marketing, video editing, graphic design, and content localization.
• Utilize analytical tools to measure and analyze social media performance, identify trends, and optimize strategies for maximum impact.

Requirements:

• Bachelor's degree in Marketing, Communications, Multimedia Design, or a related field is preferred.
• Proven experience as a Social Media Manager or similar role, with expertise in video editing, graphic design, and content creation.
• Proficiency in video editing software such as Canva and Adobe Premiere, as well as graphic design tools like Adobe Photoshop or Illustrator.
• Strong understanding of social media platforms, algorithms, and analytics, with the ability to develop and implement effective strategies.
• Excellent written and verbal communication skills, with the ability to create compelling captions and translations.
• Fluency in French is highly desirable, as our audience may include French-speaking professionals.
• Creative mindset with a keen eye for detail and aesthetics.
• Ability to manage multiple projects and deadlines in a fast-paced environment.