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She Leads Africa

Growth & Marketing Manager

She Leads Africa

Marketing & Communications

1 week ago

Job Summary

We are seeking a Growth Marketing Manager who is entrepreneurial, data-focused, and hands-on across all areas of the marketing function and e-commerce marketing. They will be responsible for developing and executing customer acquisition campaigns and focused on acquiring new customers in order to grow the brand.

  • Minimum Qualification:Degree
  • Experience Level:Management level
  • Experience Length:5 years

Job Description/Requirements

Responsibilities:

As a Growth Marketing Manager at our company, you will:

Community Engagement, Growth, and Marketing:

  • Drive the development and execution of all marketing campaigns across the company
  • Develop and establish marketing strategies that will position the company as a leading media company for brands and agencies looking to reach young professional African women
  • Have a clear understanding of the overall company’s objectives and ensure that all marketing campaigns are aligned to this objective
  • Lead and direct all company’s offline and online marketing related projects from activation to go-to-market stages
  • Deeply understand data analysis e.g. customer behaviors (experiential) and market/competitive conditions, industry/economic trends, and campaign performances, and use this to drive decisions regarding marketing strategies
  • Collaborate with key stakeholders across the various departments and look for ways to align the marketing department’s activities to support their key objectives
  • Manage and track the performance of the department’s team members
  • Provide mentoring and coaching support to the team as necessary
  • Provide key strategic support on special initiatives or projects as needed
  • High-level capacity and delivery of content and content management

Revenue Generation

  • Analyze market trends and plan outreach strategies accordingly
  • Create a team and individual objectives to reach both growth/revenue generation and company goals
  • Drive a high-performance environment to ensure continued velocity and hunger for sales and growth across the team
  • Ensure metrics and incentives drive the desired focus and behavior
  • Consistently monitor sales activity and own forecasting and pipeline quality metrics to track results
  • Provide support and guidance to direct reports by participating in and leading prospecting calls
  • Work with Sales & Partnerships to maintain and improve pitch decks; partner to build a strong pipeline of leads that are targeted and scored appropriately


Requirements:

Our ideal Growth Marketing Manager will have:

  • Minimum of 5 years of experience 
  • A positive "can-do" attitude, with a desire to extend existing skills and be a problem solver
  • An ROI driven Direct Response marketing strategy
  • A mind that analyses & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
  • A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO, and Facebook Ads affect and can improve conversion rates
  • Outstanding time management skills and attention to detail.


Salary: Gross salary NGN 635,000

Other Benefits: HMO, Pension

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