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2 weeks ago

Job Summary

The ideal candidate will be responsible for turning our digital spaces particularly on WhatsApp and other emerging platforms into thriving and interactive communities. Individual will create engaging spaces that align with our brand, fostering loyalty and encouraging active participation in each of our Pulse Picks verticals.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities:

  • Develop and implement community management strategies that align with the brand vision and increase user engagement across platforms.
  • Oversee the management and growth of community platforms, ensuring a consistent and positive brand experience.
  • Cultivate a strong community presence that leads to an increase in brand loyalty and customer lifetime value.
  • Liaise with the D2C team to ensure community feedback is incorporated into product development and content strategies.
  • Monitor, measure, and report on community engagement and growth metrics, utilizing insights to steer future strategies.
  • Collaborate with cross-functional teams to integrate community initiatives into broader marketing campaigns and brand storytelling.
  • Facilitate a feedback loop between the community and the organization to ensure that user needs and preferences are understood and addressed.

Requirements:

  • Demonstrated experience in managing and growing online communities, with a particular focus on messaging platforms like WhatsApp.
  • Strong understanding of community engagement strategies and proven ability to build and maintain brand presence on digital platforms.
  • Experience in leveraging community insights to inform product and content decisions, with an emphasis on driving sales through community-building.
  • Excellent communication skills with the ability to engage with a variety of stakeholders, from community members to executive leadership.
  • Familiarity with analytics and reporting tools to track community health and derive actionable insights.
  • Creative and strategic thinking skills, with the ability to innovate community engagement tactics in a dynamic digital landscape.
  • Proven ability to work collaboratively with teams across the organization to align community management with overall business goals

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