Job Summary

Responsible for route/go-to-market plans of digital propositions, initiatives with a focus on scaling up adoption amongst new customer segments, retaining and growing usage. Responsible for commercializing fully developed digital financial service propositions as well as customer experience (UX/CX) ensuring business KPI’s are surpassed The role will focus on designing innovative strategies to increase the adoption of new products and extracting more value from existing ones' internal and external initiatives through effective management of agency relationships.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

Duties & Responsibilities:

  • Develop annual and monthly digital marketing strategies/plans for new digital initiatives, Scoping requirements, and budget planning   
  • Develop all business propositions associated with digital initiatives and digital products.
  • Manage growth and optimization of the digital customer by driving awareness, adoption, and maturity based in line with business targets
  • Drive and own our go-to-market strategy for each proposition with business and marketing stakeholders
  • Manage both operational and commercial KPI related to UX/CX with a strong focus on customer effort and customer retention.
  • Lead our consumer satisfaction program which delivers insights and gaps on consumer feedback to identify and drive friction out of the business.
  • Oversee campaigns that drive product demand from strategy to Copywrite, owning the process from end to end
  • Oversee monthly campaign performance analysis and make recommendations to improve activity in line with objectives
  • Conduct customer needs analysis, market size forecast, and dynamics, and competitor view within Digital space
  • Continually seeks opportunities to improve Customer Satisfaction operations, including people, processes, and technologies.
  • Ability to create and deliver presentations to all levels of leadership within the organization
  • Development and implementation of outbound and inbound marketing, to promote all digital financial service propositions.
  • Create initial business cases and forecast outcomes
  • Handle all marketing communication creative development with external agencies and UX partners.
  • Own the marketing budget end to end, Optimizing with internal partners and contract services or agencies 
  • Define and optimize the customer journey map as it relates to product feature adoption and usage

Job Requirements:

  • Degree level of qualification in marketing or business studies preferred 
  • At least 5 years’ commercial marketing experience, ideally within a financial services-based institution and understanding of digital marketing
  • Experience in product marketing and  Digital Marketing (preferably in software technology, telecommunications or banking)
  • A range of campaign and digital development experience, including demonstrable success in developing strategic/tactical plans and managing agencies for execution

Job Knowledge:

  • Deep customer focus and understanding of customer buying journey 
  • Ability to manage agencies
  • Use of design thinking principles and methods
  • Use of design thinking methods

Key Performance Indicators:

  • Achieve Revenue growth target 
  • Achieve Growth in Monthly Active Users  
  • Achieve Reduction in Churn or dormancy rate
  • Achieve Customer Net Promoter Score  and Customer satisfaction ranking target

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Lagos
| Full Time |
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Lagos
| Full Time |
NGN Confidential
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Lagos
| Full Time |
NGN Less than 75,000
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