Digital Sales Analyst

KEY RESPONSIBILITIES

Business and Financial performance  

• Conduct data mining and analysis, solving growth problems by leveraging data
• Communicate complex analysis and insights to stakeholders and business leaders, both verbally and in writing
• Perform ad-hoc, deep dive analyses; helping identify growth opportunities
• Develop in-depth knowledge of data sources, including identifying opportunities to improve and expand these
• Provide behavioural insights for different customer groups, addressing critical topics such as acquisition, transacting activities and retention

Customer Excellence

• Maintain excellent communication with external and internal stakeholders to ensure delivery on objectives
• Build a strong formal and informal network to gain access to necessary data, resources and information to achieve the goals of Digital Sales and Engagement
• Monitor Service Level Agreements and ensure effective delivery of services to both internal and external customers.

Leadership and people management

• Provide feedback to support internal and external partners e.g. Technology, Marketing, telcos etc
• Drive a culture of analytical rigour and data-driven decision making in Consumer Bank

Process controls and operational excellence

• Liaise with Product managers to monitor effectiveness of data or reports provided in driving business, taking corrective actions where necessary.
• Ensure compliance to any legal and regulatory requirements as well as governance directives arising in the course of work.
• Comply with all Consumer Bank’s policies and procedures.

Strategic initiatives

• Lead strategic initiatives that will create business growth.
• Co-develop game changing initiatives in line with the Consumer Bank Digital Strategy

JOB PROFILE

Experience & Qualifications

• Bachelors’ Degree in Computer Science, Mathematics, Statistics or Business Management
• 5 Plus years’ experience in an analytics environment solving real business problems 
• Working knowledge of data mining using SQL, ETL, and Excel
• Demonstrated experience in executing presentations of technical and business level data
• Knowledge and familiarity with Tableau is a plus
• Proven experience with R, SAS, SPSS, predictive modelling and statistical packages a plus
• Proven ability to synthesize analytics and research results into clear insights, and to deliver actionable recommendations.

Skills, Capabilities & Personal attributes

• Exceptional ability to extract strategic insights from data – ability to translate pattern recognition and data exploration into actionable opportunities
• Experienced in scrubbing data and excel manipulation to create compelling reports
• Strong verbal and written communication skills to influence senior leaders
• Strong data analytics skillset