Digital Marketing Specialist
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New
Job summary
The Digital Marketing Specialist is responsible for developing, executing, and optimizing digital marketing campaigns across multiple channels (social media, email, SEO/SEM, paid search, and content platforms) to enhance brand visibility, drive leads, increase web traffic, and generate sales. This role includes collaboration with cross-functional teams, management of online communications, campaign performance tracking, and adherence to departmental SOPs and KPIs set by the Sales and Marketing Manager.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Job descriptions & requirements
Responsibilities:
- Plan, implement, and monitor digital marketing campaigns across SEO, PPC, social media, and email.
- Manage paid search campaigns (Google Ads, Bing Ads), including keyword research, ad copy, bidding, and performance tracking.
- Develop engaging written, visual, and multimedia content for company websites, blogs, social media, and email campaigns.
- Maintain and optimize company blogs for SEO and lead generation.
- Build and maintain social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Implement social media campaigns, community management, and engagement tactics.
- Conduct keyword research and on-page SEO optimization.
- Monitor website performance metrics and implement UX improvements.
- Collaborate with developers/designers to enhance website visibility and functionality.
- Track campaign KPIs such as engagement rates, lead generation, conversions, traffic, and ROI.
Requirements:
- Bachelor’s or Master’s degree in Marketing, Communications, Digital Marketing, or a related field.
- 2–5 years of experience in digital marketing or related roles.
- Strong understanding of digital channels, including SEO, PPC, social media, email, and content marketing.
- Proficiency in digital marketing tools: Google Analytics, Google Ads, Meta Ads, CRM platforms, social media management tools, and SEO tools.
- Excellent analytical, creative, and communication skills.
- Must reside on the island
What We Offer:
- Competitive compensation
- Performance-based incentives
- Growth opportunity within a multi-sector organization
Location: Ikota, Lekki Phase 2, Lagos
Employment Type: Full‑time, onsite (flexible hours; occasional evenings, weekends and on‑call for events/campaigns)
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