Digital Marketer

Responsibilities:

• Design and implement digital marketing campaigns tailored to the real estate industry, focusing on lead generation, customer acquisition, and retention.
• Produce compelling and informative content for various channels, including social media, email campaigns, blog posts, and digital advertisements, emphasising property features, market trends, and real estate insights.
• Oversee all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring consistent brand voice, audience engagement, and timely updates.
• Optimise website content and structure to improve search engine rankings, enhance user experience, and maximise lead capture functionality.
• Plan, execute, and monitor pay-per-click (PPC) campaigns on platforms like Google Ads and Facebook Ads to drive traffic and generate qualified leads.
• Track and analyse campaign performance using tools like Google Analytics, providing actionable insights and detailed reports to enhance ROI.
• Develop and manage targeted email marketing campaigns to nurture leads and promote property listings and real estate services.
• Work with sales and content teams to align marketing efforts with business objectives and customer needs.
• Stay updated on industry trends, digital marketing tools, and emerging technologies to improve campaign effectiveness and innovation.
• Allocate and track the digital marketing budget effectively to ensure maximum impact and cost efficiency.

Requirements:

• Proven experience in digital marketing, particularly within real estate or related industries.
• Proficiency in marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong knowledge of SEO, content marketing, and social media management strategies.
• Excellent content creation and copywriting skills tailored for various digital channels.
• Analytical skills to interpret data and derive actionable insights for campaign optimisation.
• Creativity and strategic thinking to develop engaging campaigns that drive results.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Familiarity with website management tools such as WordPress or similar CMS platforms.
• A bachelor’s degree in Marketing, Digital Media, Communications, or a related field is preferred.
• Certifications in digital marketing or PPC campaigns (e.g., Google Ads, HubSpot) are a plus.