APP Pre-Launch Promotion & Operation Specialist

Responsibilities:

• Develop and execute a comprehensive pre-launch promotion strategy for the pharmaceutical e-commerce app.
• Drive user acquisition using both online and offline channels, including digital campaigns, social media, field activations, community engagement, partnerships, and healthcare networks.
• Utilize existing relationships with pharmacies, healthcare facilities, and medical professionals to build early traction and promote the app.
• Lead APP operations during the pre-launch and launch phases, ensuring smooth onboarding, user engagement, and retention.
• Track and analyze user growth metrics such as downloads, registrations, CAC, engagement levels, and campaign performance.
• Build and manage early user communities, pharmacy onboarding funnels, and medical professional engagement pipelines.
• Work closely with cross-functional teams to optimize promotional materials, messaging, and operational workflow.
• Support 0 → 1 APP launch activities, ensuring a strong market entry and scalable growth foundation.

Requirements:

• Minimum of 3 years’ experience in APP operations, digital product promotion, or growth marketing.
• Proven involvement in the pre-launch or cold-start growth of a digital product (0 → 1 launch experience).
• Strong professional relationships with pharmacies, medical communities, pharmaceutical distributors, or health institutions in Nigeria.
• Solid understanding of the Nigerian pharmaceutical or medical market and its operational dynamics.
• Demonstrated success driving user growth through online and offline channels.
• Strong track record of improving metrics such as downloads, active users, registrations, engagements, or CAC.
• Excellent communication, negotiation, and relationship-management skills.
• Ability to work in a fast-paced, growth-driven environment.