Growth Marketer

Responsibilities:

User Acquisition:

• Execute growth campaigns across Twitter (X), TikTok, Facebook, Instagram, Telegram and WhatsApp
• Identify and manage influencer partnerships
• Run referral and affiliate growth programmes.
• Launch and optimize paid ad campaigns

Community Growth:

• Grow and manage OgaPredict communities
• Drive engagement around prediction challenges
• Coordinate weekly challenge promotions

Growth Experiments:

• Test new acquisition channels
• Track campaign performance and optimize results
• Identify viral growth opportunities

Partnership Development:

• Source football communities and media partners
• Negotiate promotional deals
• Identify sponsorship opportunities

Requirements:

• Bachelor’s degree or equivalent experience
• 2+ years’ experience in growth marketing, digital marketing, or user acquisition

Preferred Background:

• Experience growing any of the following: startup platforms, gaming platforms, fintech products, crypto products, betting platforms and community platforms
• A football and/or basketball enthusiast. Individuals who have predicted games or played tickets for fun will have a distinct advantage in understanding user needs, content tone, and platform behaviour—this first-hand experience can power more authentic campaigns and community engagement.

Skills Required:

• Strong knowledge of social media growth (X, TikTok, Instagram, Facebook)
• Experience with influencer marketing
• Understanding of referral and affiliate growth models
• Data-driven mindset
• Strong execution focus
• Ability to work independently
• Startup mentality (resourceful, proactive, results-focused)

Bonus Advantages:

• Sports enthusiast or football fan
• Experience in prediction, betting, or fantasy sports platforms
• Experience scaling early-stage products

KPIs (Success Metrics):

Primary KPIs:

• Monthly new users acquired
• Cost per acquisition (CPA)
• Weekly active users (WAU)
• Activation rate (sign-up → active user)

Growth KPIs:

• Referral growth rate
• Challenge participation rate
• Influencer campaign performance
• Community growth metrics

Remuneration: NGN 250,000 monthly

Benefits:

• The bonus is based on growth milestones, including user acquisition targets, CPA improvements, and engagement growth

Location: Remote

Note: Success in this role will be measured primarily by consistent user growth and improved engagement metrics.