Technical Marketer

Responsibilities:

Analytics & Tracking:

• Set up and manage Google Analytics 4 (GA4), Google Tag Manager, and event/conversion tracking.
  
• Build and maintain Looker Studio dashboards for internal and client reporting.
  
• Implement UTM naming conventions across all campaigns (social, email, paid ads, website).
  

Funnel Diagnostics & Optimization:

• Analyze performance data across channels (social, email, website, ads, sales CRM).
  
• Identify bottlenecks (e.g., high clicks, low conversions) and recommend fixes.
  
• Run A/B tests for subject lines, landing pages, creatives, and CTAs.
  

Marketing Tech & Automation:

• Integrate tools like HubSpot, Pipedrive, Airtable, Klaviyo, Zapier to streamline lead flow and reporting.
  
• Support the team with list segmentation, CRM hygiene, and email automation logic.
  

Reporting & Insights:

• Deliver weekly and monthly insights reports with recommendations.
  
• Present results clearly for both internal decision-making and client updates.
  
• Translate raw data into actionable insights (e.g., which campaigns to scale, which to stop).
  

Collaboration:

• Work with social media, email, and sales specialists to ensure campaigns are properly tracked.
• Support the founder with data for strategy sessions and client pitches.

Requirements:

• Proficiency with CRM and automation tools (HubSpot, Pipedrive, Airtable, Zapier, Klaviyo).
  
• Proficiency with Google Analytics (GA4), GTM, Meta Business Suite, Pixels setup, etc.
• Strong analytical and problem-solving skills.
• Familiarity with paid media platforms (Meta Ads, Google Ads) a plus.
• Comfort with data visualization and reporting.
• Excellent written and verbal English communication.
• Proactive, detail-oriented, and able to work independently in a fast-paced environment.
• Previous agency or startup experience is a plus.