Social Media Manager

Responsibilities:

• Develop and execute social media strategies aligned with the bank’s brand identity and objectives
• Manage daily operations of all social media accounts (LinkedIn, Twitter, Facebook, Instagram, etc.)
• Create, curate, and schedule high-quality, engaging content (graphics, videos, text)
• Monitor online conversations and respond to comments, inquiries, and messages in a timely and professional manner
• Collaborate with internal teams (marketing, customer service, compliance) to ensure accurate and approved messaging
• Track KPIs, analyze campaign performance, and prepare regular reports with actionable insights
• Stay informed of trends, regulations, and emerging platforms relevant to the financial services industry
• Ensure all content complies with banking regulations and brand guidelines
• Manage social media campaigns for product launches, promotions, and public awareness initiatives

Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• 1-2 years of proven experience in social media management, preferably in the banking or financial services sector (added advantage)
• Strong understanding of social media analytics, paid advertising, and platform algorithms
• Excellent writing, editing, and communication skills
• Proficiency in social media tools (e.g., Hootsuite, Buffer, Meta Business Suite) and basic graphic design tools (e.g., Canva, Adobe Suite)
• Knowledge of financial services and regulatory considerations for public communications is an added advantage
• Creative thinking with strong attention to detail and the ability to meet deadlines