Social Media Manager

Responsibilities:

• Managing the bank’s social media platforms.
• Identify target audiences and determine appropriate platforms & campaign strategies (Instagram, LinkedIn, X, TikTok, Facebook etc.) to engage them.
• Create high-quality graphics and visual content (images, videos, reels, infographics) to connect with the target audiences. 
• Write captions, posts, and social copy that reflect the brand voice and curate relevant content from external sources to share.
• Set up and manage Ad campaigns and promotional events.
• Continuous collaboration with the marketing, product design, and customer support teams to streamline strategies and maximize market opportunities.
• Coordinate influencer collaborations or brand partnerships.

Requirements:

• 1-3 years proven experience as a social media manager or in a similar role, with evidence of community growth and measurable impacts.
• Proficient in Content creation, graphic design, writing, and brand marketing 
• Proficient use of InDesign, Adobe Photoshop, or Motion for graphic design and video editing tools (mandatory).
• Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, WhatsApp, YouTube, etc.).