Social Media Lead

Job Overview

We are seeking a highly experienced and creative Social Media Lead to drive and scale our social media strategy across multiple client portfolios. This role requires a strong blend of strategic thinking, content direction, performance analysis, and team leadership.

The ideal candidate is deeply immersed in digital culture, understands platform trends, and has a proven track record of building engaging, high-performing social media campaigns for brands.

Key Responsibilities

• Lead the development and execution of comprehensive social media strategies for multiple clients across platforms (Instagram, X, LinkedIn, TikTok, etc.)

• Oversee content planning, creation, and publishing to ensure consistency, quality, and alignment with brand voice

• Manage and mentor a team of social media managers, content creators, and community managers

• Translate brand objectives into engaging and measurable social media campaigns

• Monitor trends, conversations, and emerging platforms to keep clients ahead of the curve

• Analyze performance metrics and optimize campaigns based on data-driven insights (engagement, reach, conversions, ROI)

• Collaborate with creative, strategy, and paid media teams to deliver integrated marketing campaigns

• Oversee community management and ensure timely, on-brand responses across platforms

• Present performance reports and strategic recommendations to internal stakeholders and clients

• Manage social media calendars, budgets, and campaign timelines

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field

• 5–8+ years of experience in social media management, preferably within a marketing or advertising agency

• Proven experience managing multiple brand accounts and delivering measurable growth

• Strong understanding of social media algorithms, trends, and platform best practices

• Experience leading and managing a team

• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite)

• Strong copywriting and content direction skills

• Excellent communication, presentation, and stakeholder management skills

• Ability to work in a fast-paced, deadline-driven environment

Nice to Have

• Experience with paid social campaigns and performance marketing

• Familiarity with influencer marketing and creator partnerships

• Basic knowledge of design tools (Canva, Adobe Suite) and video content trends

• Experience working with diverse industries and high-growth brands

Key Competencies

• Strategic Thinking

• Creativity & Innovation

• Leadership & Team Management

• Data-Driven Decision Making

• Client Management

• Adaptability & Trend Awareness

What We Offer

• Opportunity to work with diverse and exciting brands

• Collaborative and creative work environment

• Career growth and leadership opportunities

• Competitive salary and performance-based incentives

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