Job Summary

Our client is a growing solar energy provider in West and Central Africa with a presence in Senegal, Mali, Burkina Faso, Cameroon, Niger, and Nigeria and plans to expand within the region. Our vision is to be a leading energy and financial services provider for millions of customers in developing countries. The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products. The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand. The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content. The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities:

Social Media Engagement: 

  • Engage with the public through social media and ensure visitor flow to websites.
  • Analyze and report on visitor data and devise new ways to market products.
  • Develop and manage social media campaigns 
  • Develop and oversee social media strategies 
  • Work in partnership with social media influencers 
  • Respond to customer inquiries regarding products and services 
  • Develop and implement a marketing communication plan including a detailed calendar of campaigns, events, etc 
  • Measure and report on the success of every social media campaign
  • Collaborate with Sales, Call Center and Product Development teams 

Effective Content Strategy:

  • Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter 
  • Manage and oversee social media content 
  • Design and edit graphics and post videos, podcasts, and audio content to online sites 
  • Sales, leads, prospect, and revenue generation using online content
  • Arrange webinars and webcasts 
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns 
  • Monitor SEO and user engagement and suggest content optimization 

Website Management: 

  • Manage and maintain the organization’s website 
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion 
  • Continually work on the Search Engine Optimization of the website 

Requirements: 

  • Degree in Mass Communication, Digital Marketing or any related field
  • Minimum 3 - 5years of relevant work experience, in challenging/startup environments. 
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices 
  • Ability to notice patterns within statistics 
  • Strong attention to detail and a strong analytical mind 
  • Understanding of SEO and web traffic metrics 
  • Experience in the audience and buyer persona research 
  • Good understanding of social media KPI 
  • Familiarity with web design, graphics, and video editing 
  • Excellent multitasking skills 
  • Great leadership skills 
  • Critical thinker and problem-solving skills 
  • Team player 
  • Good time-management skills 
  • Great interpersonal, presentation, and communication skills 
  • Good understanding of software packages and hardware; Power BI, SPSS, Tableau, etc, are added advantages.

Salary Range: NGN 132,000 - 198,000

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