Marketing Team Lead

Duties and Responsibilities

Brand & Communications:

• Initiate, implement, and coordinate overall marketing, brand, and communication efforts and activities.
• Responsible for creating and managing the implementation of brand-building and lead-generating events, promotion, and exhibition activities.
• Manage and ensure that OneHealth brand assets – offices, corporate gifts, etc. – are on brand and compliant with all relevant regulatory guidelines.
• Improve the performance of the brand in the market and overall leadership position in terms of TOMA, Consideration, etc.
• Ensure timely monitoring of corporate communications plans and strategy for uniformity in messages, including templates, tag lines, and logo usage.
• Work with the business line heads to develop new ideas for reaching end-user markets.
• Create brand and marketing assets such as videos, flyers, and other BTL materials to drive awareness and education of the company’s services and initiatives.
• Build and maintain strong relationships with internal and external key stakeholders to ensure proper communication of Company beliefs, policies, culture, and service offerings.
• Ensure all marketing and communications materials, including sponsorships, partnerships, and event promotions, comply with healthcare, marketing and state regulations as well as AXA policies.
• Ensure marketing collateral and campaign materials meet regulatory guidelines, including patient privacy, data protection, and advertising laws.
• Monitor industry regulations and best practices to ensure marketing initiatives align with compliance standards.

Social media & Media relations:

• Develop and execute online marketing strategies, focusing on social media platforms, email marketing, and the hospital’s website.
• Manage Social Media communication and accounts for brands and products.
• Monitor online engagement and track performance metrics to optimize campaigns and improve digital outreach.
• Design and implement online campaigns that highlight One Health services, events, and key initiatives
• Responsible for the company’s CSR activities and ensuring that they are in line with the company’s sustainability strategy and brand purpose.
• Manage media relations, research editorial opportunities, and build relationships with key industry media.
• Invite media to Company events and serve as onsite media contact.
• Serve as liaison between the company and advertising agencies, freelance contractors, print suppliers, and other marketing services providers.
• Plan and implement marketing and public relations strategies to increase customer base and loyalty.
• Provides necessary assistance to implement and support for Quality/Process Improvement projects.

Internal Communications & Employee Engagement:

• Develop and distribute internal communications to ensure all One Health staff are informed about important updates, events, and initiatives.
• Create internal engagement programs to boost morale and encourage collaboration among employees.
• Work with department heads to ensure consistency and clarity in messaging across internal communications.

Other Responsibilities

• Prepare the annual marketing plan and drive execution within the team
• Prepare, manage and track marketing expense budget to ensure that all marketing activities remain within budget
• Prepare financial reports on marketing expenditure and forecasting process for upcoming initiatives
• Any other responsibilities that might be required by the Group Head/Country Manager from time to time.

Job Requirements

Education:

• Bachelor’s degree in Business, Marketing, or Related Field.
• Postgraduate degree in Marketing, Public health Sales, or Business administration is an added advantage.

Experience:

• At least 7-9 years’ experience in brand management and corporate communications
• 2-3 years of experience in managing a team
• Experience in healthcare, hospitality, medical services, real estate, and/or retail sector, will be an added advantage.

Technical Skills:

• Knowledge of Marketing Communication strategic tools
• Excellent analytical and data mining skills, being able to analyze large volumes of data and make recommendations to management.
• Digital marketing skills
• Project Management skills
• Excellent communication skills including verbal and written communication, business writing skills & presentation skills.
• Proficient Microsoft skills (Word, Excel, PowerPoint)
• Proficient in the usage of MS Office tools, as well as CX software.
• Possess intermediate skills in using healthcare software and databases.

Behavioral Skills:

• High level of initiative and a self-starter with the ability to work under minimum supervision.
• Exceptional interpersonal skills with a clear aptitude for negotiation, conflict resolution, decision-making, and assertiveness
• Good relationship management skills
• Good organizational skills and must be detail-oriented with strong problem-identification and problem-solving skills.
• Ability to learn fast and work under pressure.
• Ability to think creatively.
• Be self-motivated, with high energy and an engaging level of enthusiasm.
• High level of integrity and work ethics.

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