Marketing Manager

Responsibilities:

• Develop and execute marketing strategies to increase brand awareness, customer acquisition, foot traffic, orders, and sales.
• Develop and implement local marketing campaigns within Surulere, Okota and surrounding areas.
• Identify and pursue corporate clients, offices, schools, organisations, events, and other potential bulk-order customers.
• Develop partnerships and promotional opportunities with businesses, communities, influencers, and relevant organisations.
• Plan and manage promotional campaigns, special offers, events, activations, and customer acquisition initiatives.
• Oversee digital and traditional marketing activities in collaboration with the Social Media Manager.
• Conduct market and competitor research to identify growth opportunities.
• Develop strategies to increase customer retention, repeat purchases, and customer loyalty.
• Provide regular reports on leads, customers acquired, campaign performance, sales generated, and return on investment.
• Continuously identify new and creative ways to increase Super Tasty's market share and revenue.

Requirements:

• B.Sc./HND in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 2 years' proven experience in marketing, preferably within the restaurant, hospitality, FMCG, retail, or consumer-facing industry.
• Demonstrable experience developing and executing successful marketing campaigns.
• Strong understanding of local marketing, customer acquisition, promotions, partnerships, and sales generation.
• Excellent communication, negotiation, presentation, networking, and relationship-management skills.
• Strong commercial awareness and ability to work with targets and budgets.
• Ability to work independently, take initiative, and operate effectively in a fast-paced environment.
• Strong analytical and reporting skills.

Success Indicators:

The Marketing Manager will be evaluated based on measurable improvements in:

• New customers acquired
• Restaurant foot traffic
• Sales generated through marketing activities
• Corporate and bulk orders secured
• New business partnerships established
• Customer retention and repeat purchases
• Brand awareness within the catchment area
• Marketing campaign performance and ROI