Marketing Manager

Responsibilities:

• Develop and execute marketing strategies that align with the company's overall business goals and objectives.
• Create marketing plans and budgets to drive product and service adoption, retention, and growth.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to identify opportunities for marketing initiatives.
• Conduct market research to gather insights on customer needs, behaviors, and preferences.
• Develop messaging and content that resonates with target audiences and promotes the company's brand and products.
• Manage external vendors, such as agencies, designers, and printers, to ensure timely and high-quality delivery of marketing materials.
• Monitor and analyze the effectiveness of marketing campaigns, report on key metrics, and recommend changes for future campaigns.
• Stay up-to-date on industry trends, emerging technologies, and best practices in marketing.

Requirements:

• Academic qualification of a Master's degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in marketing, advertising, or brand management.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Excellent verbal and written communication skills with the ability to communicate complex concepts clearly and effectively.
• Strong analytical skills with the ability to use data to inform marketing decisions.
• Proven track record of developing and executing successful marketing campaigns.
• Knowledge of digital marketing channels and tools, such as SEO, SEM, social media, email marketing, and marketing automation.
• Experience with market research, customer insights, and segmentation.
• Understanding of legal compliance requirements related to marketing and advertising.
• Ability to work collaboratively with cross-functional teams and build strong relationships with stakeholders.