Marketing Executive

Responsibilities:

• Content & Social Media: Create, schedule, and manage content for Instagram, TikTok, X (Twitter), Facebook, and LinkedIn.
• Campaign Execution: Run online/offline activations, including flyers, campus drives, community events, and referral pushes.
• Influencer & Partnerships: Assist in identifying and coordinating influencers, micro-influencers, and community ambassadors.
• Analytics & Reporting: Track KPIs (sign-ups, engagement, CAC, retention) and provide weekly dashboards.
• Brand Consistency: Ensure tone, visuals, and messaging align across all channels.
• PR Support: Draft press releases, liaise with blogs/media outlets, and coordinate local PR activities.
• Email & SMS Campaigns: Support drip campaigns for onboarding, retention, and referral growth.
• Market Research: Monitor competitor activities, trending content, and local user behavior to adjust campaigns.
• Event Support: Assist in planning pop-ups, meetups, and TaskAlley promotional events.
• Customer Feedback Loop: Collect and organize insights from both posters and taskers, and share with Ops/PM.
• Budget Handling: Track small campaign budgets, promo codes, and referral payouts. 

Requirements:

• 1-3 years’ experience in marketing, social media, or brand activation.
• Strong copywriting and visual storytelling skills (Canva/Adobe a plus).
• Knowledge of Nigerian digital culture, grassroots marketing, and influencer ecosystems.
• Basic familiarity with paid ads (Meta/Google) and tracking tools is desirable.
• Highly organized, able to juggle multiple campaigns.• Proactive, creative, and adaptable in a fast-paced startup.