Marketing Executive

Responsibilities:

• Develop and implement effective marketing strategies to increase brand visibility and customer engagement.
• Plan and execute online and offline marketing campaigns, including social media, email, and paid advertising.
• Manage company websites, social media pages, and digital content creation.
• Conduct market research and competitor analysis to identify growth opportunities.
• Monitor and analyze marketing campaign performance and provide actionable insights.
• Generate and nurture leads through digital and traditional marketing channels.
• Develop engaging content for social media, blogs, and marketing materials.
• Collaborate with the sales team to create promotional strategies.
• Optimize website and digital content for SEO and conversion.
• Maintain relationships with vendors, agencies, and media outlets for promotional opportunities.
• Track marketing budgets and ensure cost-effective execution of campaigns.
• Stay updated with industry trends and emerging digital marketing technologies.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 4 years of experience in marketing, digital marketing, or a similar role.
• Certifications in e-commerce and digital marketing are mandatory.
• Strong understanding of SEO, PPC, social media marketing, and email marketing.
• Proficiency in marketing tools such as Google Ads, Facebook Ads Manager, and email automation platforms.
• Knowledge of content management systems (WordPress, Shopify, etc.) and analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication, creativity, and analytical skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Strong problem-solving skills and a data-driven approach to marketing.

Benefits:

• Competitive salary based on experience
• Health insurance and other benefits
• Paid leave and holidays
• Professional growth and training opportunities