Marketing Executive
Job summary
The Marketing Executive will be responsible for driving brand visibility, customer engagement, sales growth, and market awareness for the pastry shop through both online and offline marketing activities. The ideal candidate should be creative, result-driven, and passionate about marketing within the food and hospitality industry.
Job descriptions & requirements
- Develop and implement marketing strategies to increase sales and brand visibility.
- Manage social media pages and create engaging marketing content.
- Promote products, special offers, and campaigns across digital platforms.
- Coordinate promotional activities, partnerships, and customer engagement initiatives.
- Conduct market research to identify customer trends and competitor activities.
- Develop strategies to attract and retain customers.
- Monitor marketing performance and prepare activity reports.
- Support branding, advertising, and public relations activities.
- Work closely with operations and production teams to promote products effectively.
- Generate leads for corporate orders, events, and partnerships.
- Assist in planning campaigns, product launches, and seasonal promotions.
- Ensure consistent brand representation across all marketing channels.
- A minimum of an HND in marketing, mass communication, business administration, or a related field.
- Minimum of 2–3 years marketing experience, preferably in hospitality, food, retail, or lifestyle brands.
- Strong understanding of digital marketing and social media management.
- Good communication and content creation skills.
- Ability to drive sales and customer engagement initiatives
- Creative thinking and problem-solving skills.
- Graphic design or basic content editing skills are an advantage.
- Digital marketing
- Sales and customer engagement
- Communication skills
- Creativity and innovation
- Brand management
- Relationship management
- Result orientation
Remuneration: NGN 160,000
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