Marketing and Communication Lead

Responsibilities:

• Develop and implement comprehensive marketing strategies that increase brand awareness and drive customer loyalty
• Lead digital campaign execution across platforms (Google, Meta, etc.), influencer collaborations, and community-based activations
• Oversee and manage the brand’s online presence, including content calendars, ad management, and performance tracking
• Craft compelling content for social media, email campaigns, product messaging, and advertising
• Coordinate product launches, seasonal promotions, and marketing-led events
• Drive customer engagement through creative storytelling and campaign ideation
• Plan and execute physical marketing activities such as sampling programs, events, and in-store activations
• Liaise with external partners and vendors to coordinate brand activations and promotional opportunities
• Work closely with sales, operations, and product teams to ensure campaign alignment with business goals
• Track and analyze marketing performance metrics; present actionable insights and optimizations
• Stay up-to-date with industry trends, competitor moves, and emerging platforms to keep the brand ahead

Requirements:

• Bachelor’s degree in Marketing, Mass Communication, or a related field
• Minimum of 3 years experience in marketing, communications, or content strategy (FMCG or food sector preferred)
• Proficient in digital marketing tools and platforms (Meta Ads, Google Ads, etc.)
• Strong content creation skills, including copywriting, visual direction, and short-form video content
• Excellent project management, communication, and collaboration skills
• Passionate about storytelling, brand building, and customer engagement
• Must be results-oriented and able to thrive in a fast-paced, hands-on environment