Market Penetration Officer
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Job summary
A Market Penetration Officer should be energetic, results-driven, and ready to dominate the market, with a mission to spearhead our rapid expansion into major open markets.
Min Qualification:
Diploma
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Promote and sell products to retailers and wholesalers.
- Increase market presence by introducing products to new and existing customers.
- Build and maintain strong relationships with retailers, wholesalers, and market buyers.
- Ensure products are highly visible, accessible, and well-positioned in assigned markets.
- Visit high-traffic markets regularly to drive sales and brand awareness.
- Identify new sales opportunities and expand customer reach within assigned territories.
- Gather and report customer feedback, market trends, and buyer preferences.
- Provide insights to the production and management teams to support product improvement and meet local demand.
- Monitor competitor activities and market developments.
- Achieve assigned sales targets and contribute to business growth.
Requirements:
- Minimum of a Diploma
- Previous sales, marketing, or customer service experience is an advantage.
- Strong communication and interpersonal skills.
- Ability to persuade and negotiate effectively with customers.
- Good knowledge of local markets and retail/wholesale sales environments.
- Self-motivated with a results-oriented mindset.
- Ability to build and maintain customer relationships.
- Strong observation and reporting skills for gathering market feedback.
- Ability to work independently and meet sales targets.
- Willingness to travel within assigned territories and markets.
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