Key Account Sales Person

Job Description – Key Account ManagerPosition Title

Key Account Manager

Location

Lagos, Nigeria

Employment Type

Full-Time

Department

Sales & Business Development

Reports To

Head of Sales / Commercial Manager

Benefits: salary220 + benefits

About AquaFuji Water

AquaFuji Water is committed to providing premium-quality bottled water that meets the highest standards of purity, safety, and customer satisfaction. We serve households, corporate organisations, hotels, restaurants, supermarkets, schools, healthcare facilities, event organisers, distributors, and government institutions across Lagos and beyond.

Position Summary

We are seeking an experienced, results-oriented Key Account Manager to develop and manage strategic customer relationships to drive sustainable revenue growth. The successful candidate will oversee major customer accounts, identify new business opportunities, negotiate commercial agreements, and ensure exceptional customer satisfaction.

The ideal candidate should possess strong sales, negotiation, relationship management, and business development skills with experience in the FMCG or bottled water industry.

Key ResponsibilitiesBusiness Development

·     Identify and acquire new corporate and commercial customers.

·     Develop new business opportunities across Lagos and surrounding areas.

·     Increase market penetration within assigned territories.

·     Prepare proposals, quotations, and pricing agreements.

·     Meet or exceed monthly and annual sales targets.

Key Account Management

·     Manage relationships with existing strategic customers.

·     Conduct regular customer visits and business reviews.

·     Ensure timely order processing and product delivery.

·     Resolve customer concerns promptly and professionally.

·     Build long-term partnerships with key clients.

Customer Segments

Develop and manage relationships with:

·     Major supermarkets

·     Hotels

·     Restaurants

·     Hospitals

·     Schools and universities

·     Corporate organisations

·     Government institutions

·     Event planners

·     Distributors

·     Wholesalers

·     Retail chains

·     Catering companies

Sales Growth

·     Grow sales within existing accounts.

·     Introduce new AquaFuji products and promotional campaigns.

·     Identify upselling and cross-selling opportunities.

·     Monitor customer purchasing trends.

·     Increase repeat business.

Market Intelligence

·     Monitor competitor pricing and activities.

·     Gather customer feedback.

·     Identify emerging market opportunities.

·     Report industry trends to management.

Collaboration

·     Work closely with production, logistics, customer service, and finance teams.

·     Coordinate deliveries to ensure customer satisfaction.

·     Support marketing campaigns and promotional events.

Reporting

·     Prepare weekly sales reports.

·     Maintain accurate CRM and customer records.

·     Forecast customer demand.

·     Track sales performance against targets.

Key Performance Indicators (KPIs)

·     Monthly sales revenue

·     New key accounts acquired

·     Customer retention rate

·     Sales growth from existing customers

·     Number of customer visits completed

·     Collection of outstanding payments

·     Customer satisfaction score

·     Distribution coverage

·     Gross profit achieved

·     Product availability across assigned accounts

Qualifications

·     Bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline.

·     Minimum of 3–5 years’ experience in Key Account Management, Sales, or Business Development.

·     Experience in the FMCG, beverage, or bottled water industry is an advantage.

·     Valid driver’s licence and willingness to travel extensively within Lagos is a plus.

Skills & Competencies

·     Strong negotiation and closing skills

·     Excellent communication and interpersonal skills

·     Relationship management

·     Commercial awareness

·     Customer-focused mindset

·     Problem-solving ability

·     Strategic thinking

·     Time management

·     Microsoft Office proficiency

·     CRM experience

·     Report writing

·     Presentation skills

Personal Attributes

·     Self-motivated and target-driven

·     Professional and ethical

·     Confident negotiator

·     Highly organised

·     Resilient under pressure

·     Strong networking ability

·     Positive attitude

·     Team player

What Success Looks Like

Within the first 12 months, the successful candidate will:

·     Secure new high-value corporate and commercial accounts.

·     Increase sales revenue across assigned territories.

·     Strengthen relationships with existing customers.

·     Improve customer retention and repeat orders.

·     Expand AquaFuji Water’s presence in supermarkets, hotels, restaurants, and corporate organisations across Lagos.

·     Contribute significantly to the company’s revenue growth and market leadership.

AquaFuji Water is an equal opportunity employer. We are committed to attracting talented professionals who are passionate about delivering outstanding customer service and driving business growth.

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