Growth Marketing Manager
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Job summary
<p>Softlab Digital is hiring a growth marketing manager to scale SmartMeal and other platforms. Own end-to-end growth across social, paid ads, SEO, and CRO. You will be responsible for driving downloads, subscriptions, and retention using data-driven strategies and hands-on execution.</p>
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Working Hours:
Full Time
Job descriptions & requirements
Responsibilities:
User Acquisition (Primary Focus):
- Plan and execute paid campaigns on Meta (Facebook & Instagram), TikTok and Google Ads (UAC/App campaigns)
- Optimize campaigns for installs (CPI) and conversions (subscriptions)
- Continuously test creatives, audiences, and messaging
Social Media Growth
- Manage and grow SmartMeal’s presence on Instagram, TikTok and YouTube Shorts
- Create and execute content strategy: Short-form videos (food, recipes, lifestyle) and App feature highlights
- Work with designers/video editors to produce content
SEO & Website Growth:
- Optimise the website for organic traffic: keyword research (nutrition, recipes, health) and on-page SEO (titles, meta, structure)
- Build content strategy for blog posts and landing pages for app features
- Improve ranking and drive organic installs
App Store Optimisation (ASO):
- Optimise App Store & Google Play listings for keywords, screenshots, and descriptions.
- Improve conversion rate from store visitors → installs
Conversion & Funnel Optimisation:
- Analyse the full funnel: Ad → App Store → Install → Subscription
- Improve onboarding conversion and Free / Paid conversion
- Run A/B tests on messaging, pricing, and UX
Analytics & Reporting:
- Track and report on CAC (Customer Acquisition Cost), CPI (Cost per Install), conversion rates and retention (DAU/MAU)
- Use tools like firebase/GA4, Meta Ads manager, app store connect/play console
Requirements:
- A minimum of 3 years in a related field.
- A minimum of a degree.
- Growth marketing and performance marketing skills
- User Acquisition
- App Store Optimization (ASO)
- Data Analytics
- Content strategy skills
- Mobile App marketing skills
- Subscription marketing skills
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