Group Head, Marketing and Communications

Responsibilities:

Brand Awareness and Positioning:

• Develop a strong brand identity: Create a unique and compelling brand voice, visual identity, and messaging that differentiates our client from competitors
• Establish thought leadership: Position the company as a trusted authority in the investment immigration industry through thought leadership content, industry events, and media
• coverage.

Lead Generation and Conversion:

• Content marketing: Create informative and engaging content (blog posts, case studies, etc.) that addresses the needs and concerns of potential clients.
• Digital marketing: Utilise targeted online advertising, email marketing, and social media campaigns to reach potential clients and drive traffic to the company website.
• Lead nurturing: Develop a lead-nurturing strategy to educate and engage potential clients, building trust and credibility.

Client Engagement and Retention:

• Client communication: Develop a client communication strategy that keeps clients informed and engaged throughout the investment immigration process.
• Client success stories: Share success stories and testimonials from satisfied clients to build credibility and trust with potential clients.

Business Development:

• Partnerships and collaborations: Identify opportunities for partnerships and collaborations with other businesses or organisations that can help drive growth for the company.
• Industry events: Attend and sponsor industry events to build relationships with potential clients, partners, and thought leaders.

Metrics and Evaluation:

• Track key performance indicators (KPIs): Monitor website traffic, lead generation, conversion rates, and client satisfaction to evaluate the effectiveness of marketing and communications efforts.

Requirements:

• Must possess a good Honours degree from a recognised university in social sciences, the Arts or the Humanities.
• Candidate must have a cumulative experience of not less than 10 years, with at least 3 years’ experience in a similar or related capacity in a Marketing & Communications Agency or large corporation, with a demonstrable track record of credible performance

Only shortlisted candidates will be contacted.