Ecommerce Manager

Job Title: E-Commerce Manager

Location: Gbagada, Lagos

Employment Type: Full-Time

Salary: ₦500,000 Net Monthly

Benefits

• Annual Leave Allowance
• Housing Allowance
• Communication Allowance
• Health Maintenance Organization (HMO)
• Pension
• Career Growth & Professional Development

About the Role

We are seeking an experienced E-Commerce Manager to lead and scale our online retail operations. The ideal candidate will be responsible for developing and executing e-commerce strategies that drive revenue growth, optimize customer experience, improve online conversion, and ensure seamless management of our digital sales platforms.

This role requires a commercially driven leader with strong analytical skills, digital marketing expertise, and hands-on experience managing online marketplaces and e-commerce operations.

Key ResponsibilitiesStrategic Leadership

• Develop and execute e-commerce strategies aligned with business objectives.
• Drive online sales growth across owned platforms and third-party marketplaces.
• Implement digital marketing initiatives that increase customer acquisition and retention.
• Monitor business performance and identify opportunities for continuous improvement.
• Manage departmental assets, processes, and operational efficiency.
• Collaborate with senior management to achieve revenue and growth targets.

Revenue Growth

• Increase online sales and profitability across all digital channels.
• Develop promotional campaigns and sales initiatives.
• Identify and onboard new online sales channels and marketplace opportunities.
• Work closely with marketing and retail teams to improve customer acquisition and repeat purchases.

Website & Platform Management

• Manage the company's e-commerce website and marketplace presence.
• Ensure optimal website functionality, navigation, and customer experience.
• Monitor website performance and recommend enhancements.
• Improve conversion rates through UX optimization and merchandising.
• Oversee online product listings and content management.

Data Analytics & Performance Monitoring

• Analyze customer behavior using Google Analytics and other reporting tools.
• Track KPIs including:
• Monthly Sales Growth
• Conversion Rate
• Customer Lifetime Value (CLV)
• Shopping Cart Abandonment Rate
• Gross Profit Margin
• Product Performance
• Generate reports and provide data-driven recommendations.

Digital Marketing

• Plan and monitor digital marketing campaigns.
• Optimize SEO, paid advertising, and online visibility.
• Evaluate campaign performance and ROI.
• Collaborate with digital marketing consultants and agencies.

Inventory & Merchandising

• Monitor inventory levels across online platforms.
• Coordinate with procurement and warehouse teams to ensure stock availability.
• Optimize product assortment and category performance.
• Drive cross-selling and upselling initiatives to increase Average Order Value (AOV) and Units Per Transaction (UPT).

Customer Experience

• Deliver an exceptional end-to-end online shopping experience.
• Manage customer engagement and feedback systems.
• Resolve customer complaints promptly and effectively.
• Continuously improve the omnichannel customer journey.

Leadership & Team Management

• Lead and mentor the e-commerce team.
• Recruit, train, and develop high-performing team members.
• Conduct performance reviews and coaching sessions.
• Foster a culture of accountability, innovation, and continuous improvement.
• Ensure compliance with operational standards and workplace safety.

RequirementsEducation

• HND or Bachelor's Degree in Business Administration, Marketing, Information Systems, Operations Management, or a related field.
• Professional certification in E-Commerce Management is an added advantage.
• Diploma in Digital Marketing is desirable.
• MBA or Master's degree is an added advantage.

Experience

• Minimum of 3–5 years of proven experience managing e-commerce operations or online retail platforms.
• Experience with online marketplaces and digital sales strategies.
• Proven track record of achieving online sales growth and revenue targets.

Required SkillsTechnical Skills

• Google Analytics
• Google Ads & Meta Ads
• SEO & SEM
• Digital Marketing
• Website Management
• E-commerce Platforms (Shopify, WooCommerce, Magento or similar)
• Microsoft Office Suite
• Marketing Automation Tools
• Data Analysis & Reporting
• Inventory & Stock Management
• Financial Analysis
• Online Merchandising
• Content Management Systems (CMS)

Soft Skills

• Strategic Thinking
• Commercial Acumen
• Leadership & Team Management
• Communication & Presentation
• Project Management
• Time Management
• Problem Solving
• Decision Making
• Customer-Centric Mindset
• Negotiation & Stakeholder Management

Key Performance Indicators (KPIs)

• Monthly Sales Growth (%)
• Revenue Target Achievement
• Website Conversion Rate
• Gross Profit Margin
• Customer Lifetime Value (CLV)
• Average Order Value (AOV)
• Shopping Cart Abandonment Rate
• Product Performance
• Brand Awareness
• Customer Complaint Resolution Time
• Team Performance & Productivity

Reporting Line

Reports To:

• General Manager, Commercial

Direct Reports:

• E-Commerce Executive
• Warehouse & Logistics Officer

Cross-Functional Collaboration

The successful candidate will work closely with:

• Marketing & Brand Team
• Procurement
• Internal Control
• IT Department
• Data & Analytics Team
• Warehouse & Logistics
• External Digital Marketing Agencies
• E-Commerce Consultants

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