Digital Marketing Manager

• Develop and execute a digital marketing strategy aligned with business goals (especially lead generation).
• Design and run paid and organic campaigns across Meta, Google, and X (formerly Twitter).
• Work closely with operations and product teams to align messaging with features, personas, and launch timelines.
• Create engaging, relatable content for small business owners in Nigeria (reels, carousels, tweets, blog posts, email sequences).
• Oversee content calendar (weekly and monthly), ensuring consistency across platforms.
• Manage influencer collaborations and potential partnerships.
• Drive traffic to our waitlist landing page using social, SEO, paid ads, partnerships, and referral strategies.
• Build lead magnets, email nurturing flows, and conversion-optimized landing pages.
• Track, measure, and report performance of all campaigns.
• Analyze traffic, conversion rates, and lead quality to refine strategy.
• Present weekly updates with data-backed recommendations.

Requirements:

• 2+ years of experience in digital marketing, preferably in a SaaS or fintech startup.
• Proven experience growing an early-stage product from zero to significant lead traction.
• Strong understanding of SEO, content marketing, social ads, and funnel conversion.
• Excellent writing, content creation, and storytelling skills.
• Familiarity with tools like Canva, Zoho Marketing Automation etc.
• Creative, self-starter mindset with a bias for action and experimentation.
• Bonus: experience working with products targeting Nigerian SMBs

• Acquire 2,500 qualified leads for our waitlist database before product launch.
• Minimum 35% of leads should be from organic sources (social, referral, content).
  
• Create and publish 3–4 content pieces per week across social platforms (Instagram, X, LinkedIn).
  
• Achieve consistent growth in followers and engagement rate by 10–15% MoM.
  
• Maintain average open rate of 30%+ and click-through rate of 5%+.
  
• Build email sequences that convert leads to active users post-launch.
  

• You’ll be at the forefront of a fintech product solving real pain points for African businesses.
• Your work will directly shape our brand and growth trajectory.
• You’ll work closely with the founding team, gaining insight into product, strategy, and early-stage growth.
• Flexible work culture and creative freedom to experiment and iterate