Digital Marketing Executive

Responsibilities: 

• Develop and implement effective digital marketing strategies aligned with the company’s growth objectives.
• Generate leads through cold calling, cold emailing, and outreach campaigns.
• Create engaging and informative digital content with the content creator to promote the company’s products and services.
• Monitor and analyze campaign performance using digital analytics tools.
• Design and execute email marketing campaigns to improve customer engagement.
• Collaborate with Tech Support, Sales Executives, and Social Media Manager to implement marketing strategies.
• Plan and execute online advertising campaigns, Google Ads, and social media ads.
• Manage online customer inquiries and ensure timely responses. 
  
• Maintain and grow the client database using CRM tools.
• Track digital marketing trends and recommend innovative marketing strategies.
  

Requirements:

• Bachelor’s Degree/HND in Marketing, Mass Communication, Business Administration, or related discipline.
• Minimum of 4–6 years of experience in Digital marketing, preferably within the financial services, ecommerce, real estate, or fintech sector.
• Strong knowledge of social media marketing, SEO, SEM, and content marketing.
• Experience with digital marketing tools such as Google Analytics, Meta Business Suite, and email marketing platforms.
• Excellent copywriting and communication skills.
• Ability to analyze digital marketing data and generate insights.
• Maintain and grow the client database using CRM tools.
• Creative mindset with strong attention to detail.