Digital Marketing Associate

Anonymous Employer

Job Summary

Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

  • Liase with the web developers to make necessary changes in the website if necessary
  • Perform keyword research in coordination with ICT business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
  • Help to create and support marketing content to socialize and use for social media purposes (e.g., customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
  • Lead the planning and execution of the digital marketing strategies to promote ICT services to customers.
  • Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
  • Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
  • Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
  • Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
  • Use Google Analytics and other business tracking tools to make strategic and tactical recommendations


Requirements 
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2B social media, Google AdWords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
  • BSc / BA / HND in Marketing or relevant field
  • 2 – 4 years’ work experience.
  • Proven experience as Digital Marketing Executive or similar role
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking

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