Digital Marketer/Web Manager

Responsibilities:

• Create and manage content for the company’s website, social media channels, email newsletters, and other digital platforms.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Monitor website analytics using tools such as Google Analytics to assess traffic patterns and user behaviour.
• Collaborate with cross-functional teams to design landing pages that enhance user experience and conversion rates.
• Manage social media accounts by developing engaging content that resonates with target audiences.
• Prepare detailed reports on campaign performance metrics including ROI and KPIs.
• Stay updated on industry trends to ensure the company remains competitive in the digital landscape.
• Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook Ads, and other online platforms.
• Maintain and update company websites (frontend and/or backend), ensuring performance, security, and UX optimization.

Requirements:

• A bachelor’s degree in marketing, communications, or a related field is required.
• At least 3 years of experience in digital marketing or website management roles.
• Proven experience in digital marketing or a related field with a strong understanding of various e-commerce platforms.
• Proficiency in ZOHO inventory Management system
• Proficiency in SEO techniques, SEM strategies, email marketing, and social media management.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong analytical skills with the ability to interpret data effectively. proficiency in google analytics.
• CRM (Customer Relationship Management) Understanding how to use CRM systems to manage customer data and interactions.
• Experience with website management tools (e.g., WordPress) and familiarity with HTML/CSS, javascript.
• CMS (content management system)
• Proven experience with Google Ads, Google Analytics, Tag Manager, Search Console, and Facebook Business Manager.