Digital Marketer

Responsibilities:

• Develop and implement digital marketing strategies to promote OOH advertising services and attract clients.
• Manage and optimise the company’s online presence, including website, social media platforms, and email marketing campaigns.
• Create and distribute engaging content, including blog posts, graphics, videos, and case studies, to showcase OOH advertising solutions.
• Execute social media advertising (Facebook, Instagram, LinkedIn, Twitter, and TikTok) to generate leads and increase brand awareness.
• Monitor and analyse digital marketing campaign performance using tools like Google Analytics, Facebook Insights, and SEO software.
• Collaborate with the sales and creative teams to align marketing efforts with business goals.
• Develop and manage online advertising campaigns (Google Ads, social media ads, and programmatic advertising) to drive traffic and conversions.
• Stay updated on digital marketing trends, emerging technologies, and industry developments.
• Prepare reports on campaign effectiveness and suggest data-driven optimisations.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 3–5 years of experience in digital marketing, preferably in media, advertising, or related fields.
• Proficiency in SEO, Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and email marketing.
• Strong understanding of how digital marketing can complement OOH advertising campaigns.
• Hands-on experience with content creation, social media management, and marketing automation tools.
• Knowledge of website analytics tools such as Google Analytics and social media analytics.
• Excellent writing, communication, and graphic design skills (basic knowledge of Canva or Adobe Creative Suite is a plus).
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Familiarity with CRM and lead generation tools like HubSpot, Zoho, or Mailchimp.

Remuneration: NGN 200,000 - 350,000 Monthly