Digital Marketer

Responsibilities:

• Digital Marketing Strategy: Craft and execute integrated digital marketing plans aligning with business objectives across channels (SEO, PPC, social media, email).
• Web Development Integration: Leverage web development skills to influence site architecture, UX/UI for marketing optimization, collaborate on landing pages, and microsites for campaigns.
• Content & SEO: Develop SEO-driven content strategies, optimize on-page elements, drive organic growth.
• Paid Media: Manage PPC (Google Ads, social ads), optimize spend for ROI, test ad creatives.
• Analytics & Insights: Utilize tools (Google Analytics, Tag Manager) for performance tracking, interpret data for actionable marketing insights.
• Social Media: Develop engaging social strategies amplifying brand voice across platforms.
• Email Marketing: Design, execute campaigns with segmentation, personalization for impact.
• Conversion Optimization: Drive CRO efforts by collaborating with web teams for improved site conversions.
• Technical Skills Application: Apply HTML, CSS, and JavaScript knowledge for marketing tech tasks, tag implementations, and landing page tweaks.
• Collaboration: Work with design, content, and development teams for cohesive digital experiences.
• Trend Awareness: Stay updated on digital trends, algorithm shifts (Google, social platforms).

Requirements:

• Experience: 3-5 years of digital marketing experience, with demonstrable web development background.
• Proficiency in HTML, CSS, and JavaScript (hands-on web development experience).
• Expertise in digital marketing tools (Google Analytics, Ads, Tag Manager).
• SEO/SEM knowledge.
• Education: Bachelor’s degree in Marketing, Digital Media, Computer Science, or related field.
• Technical Acumen: Comfort with coding for marketing tech applications.
• Analytical Mindset: Data-driven approach for optimization.
• Creativity: Innovative in digital content, campaign crafting.
• Communication: Strong skills for cross-team collaboration.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of CRO best practices, A/B testing.
• Familiarity with responsive design principles.
• Understanding of UX/UI for digital optimization.
• Certifications (Google Analytics, Ads) are advantageous.

What We Offer:

• Competitive compensation reflecting a blend of marketing/tech skills.
• Opportunities for growth in a dynamic digital landscape.
• Collaborative environment valuing innovation.

Location: Isolo/Oshodi