Brand Manager

Responsibilities:

• Concept and build engaging marketing programs, governing all communications for the brand, and creative/advertising developments to reinforce the key brand benefits and drive consumers to make our brand their preferred brand.
• Provide strategic brand support and develop brand-building initiatives to drive brand performance for our brand.
• Establish and maintain an integrated brand marketing calendar of messages, programs, and activities.
• Manage relationships with internal and external creative partners, overseeing the successful execution of hero and program assets.
• Develop session content for brand events including talking tracks and visual development.
• Build a library of high-quality, high-leverage marketing materials that showcase the brand, and product narratives.
• Refine and drive key brand health metrics and scorecard results.
• Managing the budgets for advertising and promotional items.
• Delve into the competitor and customer insights analysis and provide feedback.
• Provide support to the Growth team through the timely provision of required branding collateral, making recommendations on POS elements to drive brand performance.

Requirements:

• 6+ years in brand marketing and brand strategy.
• Experience building brand campaigns and programs for B2B and B2C companies.
• A knack for connecting strategic thinking with innovation to execute high-leverage programs.
• Strong messaging and copy development skills.
• Trained visual eye, impeccable taste level, fluent in creative feedback.
• A history of delivering best-in-class marketing programs and assets.
• Proven experience setting, tracking, and surpassing KPIs.
• Confident project management adept at driving integrated planning cycles across multiple marketing and design stakeholders.