B2C Business Development Manager

Responsibilities:

• Develop and execute Pharmarun’s B2C growth strategy to increase user acquisition, engagement, and retention.
• Identify and pursue new growth opportunities, including partnerships, campaigns, and channel expansion.
• Lead the B2C business development team to achieve monthly and quarterly revenue and customer growth targets.
• Collaborate with marketing to design and implement initiatives that drive customer awareness and repeat purchase.
• Analyse customer behaviour, data, and market trends to inform business decisions and refine strategies.
• Build partnerships with relevant healthcare and consumer brands that support Pharmarun’s mission and expansion goals.
• Track, measure, and report performance metrics (e.g., acquisition cost, lifetime value, conversion rate).
• Represent Pharmarun in industry events and forums to strengthen visibility and credibility.

Requirements:

• Bachelor’s degree in Business, Marketing, Pharmacy, or related field (MBA preferred).
• 5–7 years of relevant experience in e-commerce, consumer health, or healthcare expansion roles.
• Proven success in driving B2C growth through digital and partnership channels.
• Strong understanding of consumer acquisition, funnel optimisation, and retention strategies.
• Experience leading teams, managing budgets, and setting performance KPIs.
• Excellent communication, negotiation, and stakeholder management skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Comfortable working in a fast-paced, mission-driven, and technology-enabled environment.

Benefits

• Opportunity to lead Pharmarun’s B2C growth efforts and shape the company’s consumer strategy.
• Direct impact on improving access to healthcare and medicines at scale.
• Collaborative, innovation-driven work culture.
• Competitive compensation, incentives, and growth opportunities.