Sales Development Representative (SDR)

Prospecting & Research:

• Build and maintain targeted prospect lists based on our Ideal Customer Profile (industry, job titles, company size, location).
• Research prospects to personalise outreach (company updates, role context, likely pain points, mutual connections).
• Capture accurate notes and context for each prospect to support qualification and handover.

LinkedIn Outreach & Appointment Setting:

• Send daily connection requests with tailored notes (no generic spam).
• Run structured follow-up sequences via LinkedIn messages.
• Qualify interest and confirm basic fit before scheduling (role, relevance, timing, authority, where possible).
• Book meetings into the team calendar, share clear meeting context, and send confirmations.

CRM / Tracking & Reporting:

• Update CRM/Tracker daily: new leads, connection status, replies, meetings booked, and outcomes.
• Track response/acceptance rates and contribute ideas to improve messaging and targeting.
• Submit a weekly summary report with performance metrics and pipeline insights.

Quality & Compliance:

• Prioritise meeting quality: correct decision-maker, relevant company, clear meeting purpose, and accurate notes.
• Maintain a professional brand tone and follow platform best practices to reduce account risk.

Requirements:

• Strong written English and professional messaging style.
• Comfortable with structured, repeatable daily work and follow-up discipline.
• Basic research skills (LinkedIn, Google, company websites).
• Good organisation: tracking, notes, and prioritisation.
• Reliable internet access and a laptop; confident using LinkedIn.
• Any prior outreach/appointment setting experience (including internships or campus roles).
• Experience using CRM tools (HubSpot, Zoho, Pipedrive) or well-structured Google Sheets.
• Understanding of B2B sales basics (ICP, qualification, handling objections).

Key Performance Indicator:

• Connection requests sent per day: 40–80 (quality-focused).
• Acceptance rate target: 20–35% (varies by niche).
• Reply rate target: 8–15%.
• Qualified meetings booked per week: 5–12 (depending on offer and segment).
• Data hygiene: 100% same-day updates to CRM/tracker.

Benefits:

• Hourly (contract) Entry-level: NGN1,500 – 3,000 per hour.
• Stronger Candidate (with SDR/outreach experience): NGN 3,000 – 6,000 per hour.
• Monthly: NGN180,000 – 450,000 per month (depending on experience and targets).
• Bonus per qualified meeting attended & closed-won deals influenced.

Remuneration: NGN 180,000.00 - 450,000.00.

Location: Lagos (Hybrid)