PR Associate (Personal Branding)

Responsibilities:

• Assist in developing personal brand strategies for executives and client personalities.
• Create and edit content for social media, blogs, bios, and thought leadership pieces.
• Support media outreach: prepare press kits, pitch stories, and coordinate interviews.
• Manage and monitor executive social media accounts for consistency and engagement.
• Research speaking opportunities, awards, and partnerships for client visibility.
• Track media coverage and prepare performance reports.

Requirements:

• Bachelor's degree in public relations, Communications, Marketing, or related field.
• 2–3 years' experience in PR, communications, or personal branding (agency experience preferred).
• Strong writing and editing skills with attention to tone and detail.
• Familiarity with social media management and basic analytics.
• Ability to build relationships with media and influencers.
• Organized, proactive, and comfortable working in a hybrid environment.
• Basic knowledge of SEO and content optimization.
• Experience with media monitoring tools and social scheduling platforms.
• Understanding local media landscapes and cultural nuances.