Social Media Handler

Responsibilities:

• Develop a 360-degree content calendar aligned with business objectives across Facebook, LinkedIn, Instagram, TikTok, and emerging platforms.
• Produce multimedia assets—including short-form videos, infographics, and interactive polls—that simplify complex offerings like compliance SaaS tools or cooperative technologies into digestible formats. 
• Pilot augmented reality (AR) filters to showcase construction projects virtually, enhancing stakeholder engagement through immersive previews.
• Cultivate online communities by responding to comments, messages, and reviews in brand-aligned tones, prioritizing sensitivity for sectors like healthcare-related tenders. 
• Partner with micro-influencers in niche sectors (e.g., construction tech, fintech) to co-create authentic content, leveraging their credibility to expand reach. 
• Monitor sentiment using tools like Sprinklr to mitigate reputational risks during crisis scenarios.
• Track KPIs including engagement rates, click-throughs, and conversion metrics across campaigns.
• Use A/B testing to refine ad creatives for tendering announcements versus SaaS product launches, ensuring sector-specific messaging resonates.
• Deliver biweekly reports synthesizing data trends to guide executive decisions on resource allocation.
• Work with project managers to source case studies from ongoing infrastructure developments, transforming them into success-story reels.
• Coordinate with SaaS developers to create tutorial videos for banking apps, optimizing content for platform-specific algorithms (e.g., TikTok’s educational content boost)3. 
• Support HR in employer branding by spotlighting team achievements and workplace culture through behind-the-scenes content.
• Produce time-lapse videos of site progress, interview engineers on sustainability practices, and use LinkedIn articles to position Toplorgical as a leader in smart infrastructure.
• Host live Q&A sessions demonstrating AI tools’ ROI, publish client testimonial carousels, and design chatbot scripts to guide prospects from Instagram ads to demo sign-ups.
• Develop infographics breaking down tender requirements, share success stories of past government collaborations, and use Twitter Spaces to discuss regulatory updates.
• Create explainer animations on cooperative technologies, collaborate with finfluencers to demystify investment apps, and leverage WhatsApp status updates for real-time market insights. 

Requirements:

• Trendspotter who predicts platform shifts (e.g., TikTok’s rise in Nigeria’s 2025 elections).
• Cultural translator adept at blending pidgin English with formal sector messaging.
• Crisis navigator who maintains brand voice during outages or PR challenges.
• At least 1 year experience