Marketing Officer

Responsibilities:

• Identify and pursue new business opportunities to meet and exceed sales targets in the equipment leasing market.
  
• Develop and maintain strong client relationships through clear and consistent communication.
  
• Contribute to the creation and execution of marketing plans that align with sales and business development goals.
  
• Generate and qualify leads through outreach, follow-up, and engagement strategies.
  
• Conduct basic market research to identify and analyze potential clients and market trends.
  
• Promote and present the company's equipment leasing solutions to prospective clients.
  
• Collaborate with the sales team to ensure cohesive and compelling messaging across all client touchpoints.
  
• Track and evaluate marketing activities to enhance efficiency and impact.
  
• Monitor competitor offerings and basic industry developments to provide insights.
  
• Attend relevant industry events, exhibitions, and networking forums to build visibility.
  
• Keep accurate records of marketing activities, prospects, and client interactions using the CRM system.
  
• Provide input and feedback to support the continuous improvement of marketing strategies.

Requirements:

• Bachelor's degree, HND, or OND in Marketing, Communications, Business, or a related field.
  
• 2–3 years of relevant experience in marketing, sales, or business development, preferably within the service or B2B sectors.
  
• Strong written and verbal communication skills.
  
• Basic understanding of social media and digital marketing tools.
  
• Good organizational, planning, and time management skills.
  
• Strong interpersonal skills with a client-focused approach.
  
• Attention to detail and a willingness to learn in a fast-paced environment.
  
• Creative thinker with the ability to contribute fresh ideas and initiatives.