Marketing Executive

Responsibilities:

• Identify and target communities to establish, build, and maintain partnerships with local organizations, leaders, and referral sources.
• Organize and execute community health fairs, screening camps, and promotional activities.
• Generate and develop new patient leads through in-person visits, community outreach, and promotional campaigns.
• Create and distribute engaging, relevant, and accurate health marketing materials, including flyers, brochures, posters, and digital content.
• Manage social media accounts to enhance community engagement, promote services, and share patient success stories.
• Monitor community needs, analyze trends, and evaluate competitor activities to optimize marketing strategies.
• Track and report on KPIs (e.g., patient footfall, referral rates), manage budgets, and ensure all activities comply with health regulations and patient confidentiality (HIPAA).
• Work closely with the medical team to ensure consistent messaging and effective service delivery. 

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 1–3 years of experience in marketing, preferably in the healthcare industry or with community-focused services.
• Exceptional verbal and written communication skills to interact with diverse populations.
• Proficiency in MS Office, digital marketing tools (e.g., social media management, email, Google Analytics), and CRM software.
• Strong networking, interpersonal, organizational, and time-management skills.
• Willingness to travel frequently to remote locations and work flexible hours.
• A passion for healthcare and a commitment to promoting quality, accessible patient care. 
• Ability to travel regularly to remote areas and stand for extended periods at events.
• Ability to lift, push, pull, and carry marketing materials and equipment (approx. 30-50 lbs).