Marketing Executive

Responsibilities:

• Develop and implement marketing campaigns for all film releases, special screenings, and events.
• Build relationships with schools, corporate organisations, hotels, and community groups for bulk or group ticket sales.
• Manage cinema social media pages, ensuring consistent content, engagement, and growth.
• Coordinate brand activations, fan events, and influencer partnerships to promote upcoming films.
• Monitor and analyse marketing performance metrics and report weekly.
• Work with operations to ensure promotional materials (posters, banners, trailers) are properly displayed and current.
• Support the sales team with promotional offers, loyalty programs, and cross-promotions.
• Create and maintain a local database of customers and partners for remarketing efforts.
• Execute grassroots marketing in surrounding areas to drive awareness and walk-ins.

Requirements:

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field.
• 2–4 years’ experience in marketing, preferably in entertainment, hospitality, or retail.
• Strong communication, negotiation, and presentation skills.
• Proven record of meeting or exceeding sales and marketing targets.
• Proficiency in digital marketing tools (social media, email campaigns, analytics).
• Passion for cinema, entertainment, and audience engagement.

KPIs & Performance Metrics:

• Ticket Sales Growth: Achieve monthly and quarterly targets for ticket revenue increase (10–15% growth).
• Partnerships & Bulk Sales: Secure 4–6 group or corporate bookings monthly.
• Campaign Execution: Run at least two in-house or digital campaigns per major film title per month.
• Brand Visibility: Increase social media followers and engagement by 20% quarterly.
• ROI on Marketing Spend: Ensure positive return on all campaigns tied to measurable ticket/concession sales.
• Reporting & Accountability: Submit weekly marketing reports on activities, spend, and performance.

Location: Lagos Island (with potential travel to other cinema locations)

Remuneration: NGN 222,500 Net, 250,000 Gross

Note: Commission is based on performance (ticket sales, partnerships, campaigns delivered)