Lead Consultant, Marketing Operations
Job summary
The lead consultant leads client engagements in designing, implementing and improving marketing performance and business results. The lead consultant leads client engagements designing, implementing and improving marketing performance and business results. The incumbent will work with organizations to identify what's broken in their marketing operations, design solutions tailored to their needs, implement those solutions working alongside their teams, and ensure improvements are sustained after our engagement ends. This role will be focused on strategy execution, process optimization, and technology automation and will be responsible for improving how marketing functions work: designing workflows, establishing performance measurement systems, and developing team capabilities.
Job descriptions & requirements
Responsibilities:
- Lead the full client engagement lifecycle from diagnostic through implementation and handover; manage client relationships and expectations; transfer ownership of the improved marketing function back to the client, and validate that improvements are sustained after the engagement concludes
- Manage and develop the team by delegating tasks, providing guidance, and building their capabilities while ensuring quality standards across all deliverables.
- Build and refine PeopleLab's diagnostic and implementation frameworks based on client work, document best practices and proven solutions, contribute to the knowledge base and service improvement, and identify patterns and insights across multiple client engagements.
- Identify opportunities for expanded services with existing clients, contribute to proposals and client presentations, and develop thought leadership content (case studies, articles) that builds PeopleLab's market presence.
- Manage client expectations and communications throughout engagements, navigate organizational resistance and change challenges.
- Ensure client satisfaction and alignment on scope and deliverables; and maintain professional relationships.
Requirements:
- 8-12 years of professional experience with demonstrated capability in marketing operations, marketing management, or consulting.
- A bachelor's degree in marketing, business, communications, or a related field is required.
- Advanced degree (MBA, Master's) or professional certifications are an asset
- Prior experience working as a marketing/marketing operations leader with experience in building and scaling marketing teams and functions.
- Experience in designing and improving marketing workflows and operating models, implementing marketing performance measurement systems (dashboards, KPIs), leading marketing teams and driving operational excellence, diagnosing organisational dysfunction and implementing solutions, and managing complex client engagements or consulting projects.Comfortable working with ambiguity and understand how to design efficient workflows, have experience implementing improvements that delivered measurable results; and being able to balance efficiency with quality and business outcomes
- Excellent written and verbal communication skills, with the ability to translate complex issues into clear, actionable insights
- Understand how marketing connects to business strategy and outcomes, think commercially about solutions and trade-offs, and can speak the language of business leadership.
Location: Yaba, Lagos
Work Mode: Hybrid
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