Content Strategist, Producer & Production Lead

Responsibilities:

Audience Intelligence — the Read (this drives everything else):

• Mine the comments, recurring audience questions, and platform analytics every week. Maintain a running map of what the audience is asking that we have not answered yet.
• Bring decision packages to the weekly review — what to make next, the angle, the format, and the evidence. Issue + impact + two options + recommended pick. Not status reports.
• Call format shifts when the data supports them — more carousels, fewer talking-head videos, a new series, retiring a tired one — and own the outcome of the call.

Creation (AI-backed, ships from your desk):

• Produce the IG carousels, captions and platform repurposing yourself, using the provided AI tools — drafted by the machine under your direction, judged and finished by you.
• Work from the internal content library and framework set. Realign existing material into what the read says will work.
• Write topic briefs for on-camera videos: the subject, the angle, the evidence from the read, the hook territory. The Founder's scripts are not your deliverable — the brief is.

Production & Team Leadership:

• Lead the in-house videography team — three videographers — day-to-day: shoot schedules, assignments, standards, and accountability.
• Be present at shoots. You own what gets captured: shot lists, hooks, retakes, b-roll coverage. If the footage is weak, that is your miss, not the videographer's.
• Own the edit pipeline end-to-end: brief the edits, review every cut, and approve the final edit before anything is scheduled. Nothing is published without your sign-off.
• Own the production calendar and the file pipeline — footage in, edits out, archives organized. No bottlenecks, no lost footage, no “which version is final?”

Calendar & Platforms:

• Develop and maintain a content calendar for YouTube, Instagram, TikTok, Facebook and X, with a 24-hour-in-advance lock and consistent cadence across all five.
• Research and identify content trends, collaboration opportunities, and emerging topics in construction, architecture, and real estate.
• Handle pre-production planning — logistics, scheduling, and shoot readiness.

Community Direction:

• Own the comment strategy across YouTube, IG, TikTok, Facebook and X — which comments get replies, which get bucketed for the Community VA, which feed the next piece of content.
• Segment the audience into the right tracks (first-time builder, land buyer, investor, developer, professional) and decide which tracks the calendar is feeding in any given week.
• Turn recurring comment-thread questions into content briefs. If we are answering the same question in fifty comments, the next reel should answer it once.
• DMs are owned by the client-relations function, not this role. Public comments are yours.

Brand Voice & Editorial Direction:

• Hold the Founder's voice well enough to ship brand content without his review, after a structured 60–90-day voice transfer period with a logged review trail.
• Set the editorial direction week-by-week. Bring proposed pivots as decision packages, not status reports (issue + impact + two options + recommended pick).
• Audit the content bank quarterly against our internal framework set and content-value ratio (target: 65–70% value-first content). Surface the gaps. Plan the fills.

Conversion Awareness (Not Ownership):

• Read the weekly conversion report from the marketing function and use it to inform the next calendar. The funnel itself is built and maintained in-house — you do not own it; you feed it.
• Write for the platform-by-platform CTA differences (“Comment KEYWORD” on IG, “DM me KEYWORD” on TikTok, “Link in bio” on Facebook).
• Maintain the in-house selling rule: all selling happens via email, never in public posts. Public content is value-only.

Requirements:

• Experience in content strategy, digital marketing, or video production management — and you have run shoots, not just scheduled them.
• You can show a time the data changed on your calendar — a format you killed or started because of what the comments or the analytics said, and what happened after.
• You have led videographers and editors before and can describe exactly how you briefed, reviewed and approved their work.
• Strong writing and editorial judgement — you can hold a founder's voice on the page after listening to enough of it, and you can spot an off-voice AI draft in one read.
• Audience segmentation chops — you can break a follower base into tracks and write to each track without sounding generic.
• Proficiency in social media platforms (SEO for YouTube, IG/TikTok growth, X thread strategy).
• Highly organized — schedules, files, shot lists and project tracking run through you without leaking.
• Background in real estate, construction, or related industries is a plus, but not required if you can demonstrate range.

What We Offer:

• Access to a fully equipped studio with high-end cameras, editing tools, and professional software — plus a three-person videography team that reports to you.
• Paid seats on Frontier AI drafting tools — we cover the cost.
• Compensation is discussed at the offer stage — anchored to the value you bring, not a public band.
• Performance bonus tied to content and community outcomes (structure defined at offer stage).
• HMO available after successful probation. Annual leave per Nigerian labour law.
• Direct line to the Founder. Daily review window. No layers between you and the brand.

What This Role Is Not:

• Not the Founder's scriptwriter. You own what the next video should be about and the evidence for it; he owns his words. If your dream is ghostwriting, this is not it.
• Not a remote or hybrid role. Shoots happen in person; so do you.
• Not a content-distribution VA role. We have separate VAs for distribution and comment review.
• Not the funnel owner. Email sequences, DM automation flows, lead-magnet pipeline and attribution dashboards are owned in-house by the marketing function.
• Not the brand-deal closer. Brand partnerships are handled by the marketing function.
• Not a junior coordinator role — you are expected to make calls, not wait for them.
• Not a hands-off strategist role — you ship the work, not just diagram it.

Who Should Apply:

• You are currently working somewhere — that proves you can ship. But you have hit the ceiling at your current role. You have more in you than your current job uses. You are looking for a bigger role to grow into, not a fancier title on your CV.
• We would rather hire someone with 80% of the skills today and 200% of the ambition than someone who is already cooked, comes with a senior price tag, and assumes systems we have not built yet. We grow the role with you. After 30 days of shipping in this seat, the conversation about scope looks different.