Digital/Social Media Marketer

Responsibilities:

• Develop and implement social media strategies aligned with business goals. 
  
• Create and publish engaging content (graphics, captions, reels, and videos) across platforms such as Instagram, Facebook, and TikTok. 
  
• Manage daily social media activities, including posting, scheduling, and community engagement. 
  
• Monitor comments, messages, and respond promptly to inquiries. 
  
• Analyze performance metrics and generate monthly reports with insights and recommendations. 
  
• Stay updated with social media trends, platform updates, and industry best practices. 
  
• Run and optimize paid social media ads to increase reach, traffic, and conversions. 
  
• Manage influencer collaborations and partnerships when necessary. 
• Manage existing hotels’ social media accounts 
  
• Open and optimize new facility social media accounts 
  
• Resolve technical issues regarding META platforms, especially Instagram.

Requirements:

• Proven experience as a Social Media Manager or Digital Marketer. 
  
• Strong knowledge of social media platforms, tools, and analytics. 
  
• Excellent copywriting and communication skills. 
  
• Basic graphic design or video editing skills (Canva, CapCut). 
  
• Experience with social media scheduling tools (Buffer or Meta Business suite). 
  
• Understanding of content strategy, branding, and audience targeting. 
  
• Ability to analyze data and adjust strategies for better performance.
• Creativity, attention to detail, and strong time management skills. 

Major Key Performance Indicators (KPIs):

• Growth in followers and audience reach 
  
• Engagement rate (likes, comments, shares, saves) 
  
• Conversion rate from social media campaigns 
  
• Content consistency and brand visibility 
  

Remuneration: NGN 150,000/month + transportation allowance and other incentives
Resumption: Immediately