Digital Product Representative

Responsibilities:

• Marketing Strategy Development: Create and execute marketing strategies that target institutions and organizations, with a focus on showcasing how our digital products meet their specific needs.
• In-Person Client Engagement: Conduct in-person visits and presentations to potential institutional clients, demonstrating the value and functionality of digital products tailored to their requirements.
• Lead Generation & Conversion: Identify, pursue, and generate leads from potential institutional clients. Qualify prospects and convert leads into successful sales or partnerships.
• Product Education & Demonstration: Conduct product demos and provide detailed education on the digital product features and benefits, ensuring institutions understand how they will improve operations or solve key challenges.
• Market Research: Stay up-to-date on industry trends and the evolving needs of institutional clients. Use this information to continually refine product offerings and marketing strategies.
• Collaboration with Sales & Product Teams: Work closely with the sales and product development teams to provide feedback from the market and ensure the product evolves according to institutional needs.
• Brand Advocacy: Represent the company’s digital products professionally and effectively, ensuring all marketing and client interactions align with our brand values.
• Reporting & Analysis: Track and report on the performance of digital product marketing efforts. Analyze the effectiveness of campaigns, and provide actionable insights for continuous improvement.
• Relationship Building: Develop strong relationships with key decision-makers and stakeholders within institutions to foster long-term partnerships and ensure continued product adoption.

Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Proven experience in digital marketing, sales, or business development, ideally within the technology or education sector. Experience in marketing to institutional clients is a strong plus.
• Digital Marketing Expertise: Strong knowledge of digital marketing techniques, including SEO, content marketing, social media campaigns, email marketing, and paid advertising.
• In-Person Sales Skills: Demonstrated ability to engage with institutional clients professionally, conduct effective in-person presentations, and close sales.
• Communication Skills: Exceptional written and verbal communication skills, with the ability to present complex digital products in an understandable and engaging way.
• Problem-Solving Ability: Strong analytical skills and the ability to assess client needs and match them to the appropriate digital product solutions.
• Tech-Savvy: Comfortable with using digital tools, CRM systems, and marketing platforms to track performance and manage leads.
• Self-Motivation: Ability to work independently and take initiative in pursuing new opportunities while managing ongoing client relationships.
• Travel: Willingness to travel for client meetings, product demonstrations, and events as required.