Digital Marketing Specialist

• Design, execute, and manage digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.).
• Monitor and optimize paid advertising (PPC, social ads, display ads) to maximize ROI.
• Align campaigns with sales and brand objectives.
• Collaborate with creative teams to produce engaging and SEO-friendly content for web, blog, email, and social media.
• Plan content calendars and ensure timely delivery of marketing content.
• Optimize content for search engines and audience engagement.
• Manage daily activities across platforms such as Instagram, Facebook, LinkedIn, TikTok, and Twitter
• Grow brand followers, engagement, and reach through organic and paid efforts.
• Monitor trends and community sentiment to inform content and engagement strategy.
• Perform keyword research, on-page SEO, and technical audits.
• Work with developers/designers to improve site performance and user experience.
• Monitor and report on search engine rankings and traffic improvements.
• Build and manage segmented email lists.
• Design and execute automated and manual email campaigns.
• Analyze email performance and implement improvements
• Track campaign performance using Google Analytics, Data Studio, and ad platform dashboards.
• Generate monthly reports showing KPIs, ROI, and actionable insights.
• Use A/B testing and conversion tracking to continuously optimize campaigns.
• Stay current on digital marketing trends and competitor activities.
• Make strategic recommendations based on insights and trends.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of hands-on experience in digital marketing roles.
• Proficiency with tools like Google Ads, Facebook Business Manager, SEO tools (Ahrefs, SEMrush), Google Analytics, and CMS platforms like WordPress.
• Strong understanding of performance marketing, lead generation, and customer acquisition funnels.
• Basic knowledge of design tools like Canva or Adobe Creative Suite is a plus.
• Must be based in or able to commute to Ikota, Lekki, Lagos with flexible remote working arrangements.
• Data-driven mindset and analytical skills.
• Excellent communication and project management abilities.
• Creativity and attention to detail
• Ability to work independently and collaboratively in a hybrid environment.