Digital Marketer

Responsibilities:

Digital Marketing Strategy & Campaigns:

• Develop and execute digital marketing strategies to promote property listings, developments, and services.
• Plan and manage paid digital campaigns (Google Ads, Meta Ads, LinkedIn).
• Optimize campaigns to improve reach, engagement, and lead conversion.

Content Creation & Social Media Management:

• Create and manage engaging content for social media platforms, website, and email campaigns.
• Manage and grow the company’s social media presence across relevant platforms.
• Coordinate property photo, video, and virtual tour content for online promotion.

Lead Generation & Performance Tracking:

• Generate and manage online leads from digital platforms and property portals.
• Track campaign performance using analytics tools and prepare performance reports.
• Monitor KPIs such as traffic, engagement, leads, and conversion rates.

Website & Online Presence:

• Manage website updates, property listings, and landing pages.
• Optimize content for SEO and improve website visibility on search engines.
• Ensure consistent brand messaging across all digital touchpoints.

Collaboration & Market Insights:

• Work closely with sales, leasing, and property management teams to align marketing efforts.
• Monitor real estate market trends and competitor digital activities.
• Recommend improvements based on data and market insights.

Requirements:

• B.Sc. in Marketing, Communications, Business, or a related field.
• 2–4 years’ experience in digital marketing (real estate experience is an advantage).
• Hands-on experience with social media management, paid ads, and analytics tools.
• Good knowledge of SEO, email marketing, and content marketing.
• Proficiency in digital tools (Meta Business Suite, Google Analytics, Canva, etc.).
• Strong creativity, communication skills, and attention to detail.