Digital Marketer

Responsibilities:

Content Creation:

• Produce promotional videos for social media and advertising campaigns.
• Edit photos and create branded visual assets.
• Develop short-form and long-form video content.
• Create marketing PDFs, presentations, and digital brochures where required.

AI & Automation:

• Use AI tools for video generation, script writing, captions, and optimisation.
• Implement AI-assisted editing workflows.
• Analyse performance data using digital tools and refine campaigns accordingly.

Campaign Management:

• Plan and execute digital marketing campaigns.
• Manage content calendars.
• Optimise posts for engagement and lead generation.
• Monitor analytics and report on performance metrics.

Brand Growth & Lead Generation:

• Attract models, influencers, and clients through targeted campaigns.
• Support recruitment drives and promotional launches.
• Maintain consistent brand identity across platforms.

Requirements:

• Proven experience in video editing and photo editing software.
• Strong understanding of social media marketing.
• Experience using AI tools for content creation and automation.
• Creative mindset with structured execution.
• Ability to work remotely with accountability and clear reporting.