Content & Marketing Strategist
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New
Job summary
The Content & Marketing Strategist is responsible for developing and executing content and marketing strategies that increase brand awareness, generate qualified leads, drive customer engagement, and support business growth across all business units. The role also oversees content planning, creation, publishing, and performance.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and execute comprehensive content and marketing strategies aligned with the company's business objectives.
- Develop and manage monthly and quarterly content calendars for all digital platforms.
- Plan, create, write, edit, schedule, and publish engaging content across the company's six social media platforms (Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube).
- Manage the day-to-day content strategy and posting schedule for all six social media platforms.
- Ensure all published content aligns with the company's brand identity, tone, and marketing objectives.
- Collaborate with graphic designers, video editors, and other creative team members to produce high-quality content.
- Develop and execute integrated marketing campaigns to generate leads, increase brand awareness, and drive customer engagement.
- Coordinate marketing campaigns across the company's business units.
- Conduct market research, customer analysis, and competitor analysis to identify opportunities and industry trends.
- Optimize website and digital content for SEO to improve search engine rankings and organic traffic.
- Monitor social media trends and recommend innovative campaign ideas.
- Measure, analyze, and report on campaign and content performance using analytics tools.
- Develop email marketing campaigns and customer engagement initiatives.
- Work closely with the Sales, Business Development, and Operations teams to support revenue generation.
- Support webinars, product launches, exhibitions, training programmes, and promotional events.
- Maintain and organize the company's digital content library.
- Recommend improvements based on analytics, customer feedback, and market trends.
Requirements:
- Bachelor's degree in Marketing, Mass Communication, Communications, Business Administration, English, Digital Marketing, or a related field.
- Minimum of 3 years of relevant professional experience.
- Proven experience in content strategy, digital marketing, and social media management.
- Strong copywriting, editing, and storytelling skills.
- Experience managing multiple social media platforms simultaneously.
- Good understanding of SEO, content marketing, email marketing, and digital advertising.
- Experience using Google Analytics, Meta Business Suite, LinkedIn Analytics, and similar marketing tools.
- Excellent analytical, creative, and problem-solving skills.
- Strong communication and presentation abilities.
- Ability to manage multiple projects and meet deadlines.
- Proficiency in Microsoft Office, Google Workspace, and AI-powered content creation tools is an added advantage.
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